Focus on building what your community loves while we orchestrate your success – connecting you with battle-tested operators, VCs, and infrastructure providers at every step.

57 Maiden is a crypto advisory firm that helps founders navigate fundraising, launch, and long-term growth. We don’t just give advice—we execute, bringing together the right players at the right time to drive results. From capital formation to token launches, from liquidity to ecosystem development, we ensure founders have the right strategy, connections, and operational muscle to succeed.

We operate on one simple philosophy: You focus on building. We handle the rest

Adam Mastrelli.avif

Founded by Adam Mastrelli, a seasoned operator with deep experience in digital assets, venture, and Web3 growth, 57 Maiden leverages years of industry expertise and a powerful network of top-tier VCs, market makers, launchpads, and ecosystem partners to help projects scale. Adam has led capital formation at Woodstock Fund, worked on digital asset strategy at IBM Blockchain Ventures, and built a career at the intersection of crypto, finance, and tech.

• Adam’s Story

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The 57M Framework: Liquid. List. Launch.

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At 57 Maiden, we organize the orchestra—you focus on building.

Our three-phase framework ensures that projects move from early-stage fundraising to full-scale launch, followed by long-term ecosystem sustainability.

The foundation of every successful project is a well-structured fundraising strategy and financial framework. We ensure that your capital formation and treasury management set the stage for sustainable long-term growth.

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Strategic Fundraising & Capital Formation

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• Connect with value-add VCs and strategic investors
• Build investor teams that contribute beyond just capital
• Structure optimal token allocation strategies
• Develop comprehensive investor communications plans

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Treasury Management

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• Craft yield optimization strategies for CEX/DEX
• Design diversification frameworks for risk management
• Implement sustainable treasury policies to maximize longevity

Once the foundation is set, we execute a go-to-market strategy that ensures your token launch, incentive structures, and messaging resonate with the market.

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Go-to-Market Orchestration

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• Design incentive programs and airdrop strategies
• Coordinate ecosystem funding and grants
• Access Tier 1 launchpad networks for token distribution
• Activate strategic KOL partnerships and influencer marketing
• Develop market maker relationships for sustained liquidity

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Communication Strategy

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• Craft compelling market narratives that drive engagement
• Coordinate livestreams, keynotes, and high-impact PR
• Design social media strategies for organic community growth
• Provide speaker training and media support
• Deliver production-ready communication planning

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Infrastructure Setup

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• Evaluate and source staking providers
• Guide validator setup and management
• Connect with trusted technical partners

A token launch isn’t the end—it’s just the beginning. We ensure that your project grows, sustains, and optimizes liquidity long after listing.

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Ecosystem Development

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• Build TVL incentives through DeFi partner networks
• Establish strategic application partnerships
• Design community-owned market making initiatives
• Optimize liquidity strategies based on market conditions

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Sustainable Growth

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• Renegotiate and optimize market-making deals
• Develop long-term exchange relationships
• Build organic community growth programs
• Structure operational team expansion